Pigeon, a leading brand under Stovekraft Limited and a trusted name in Indian kitchens, has achieved a remarkable milestone by establishing over 300 exclusive retail stores across India in less than three years. This milestone marks one of the most rapid and inspiring growth stories in India’s retail sector for home and kitchen appliances.
What began with a small team of five passionate individuals and a shared vision to transform India’s kitchen retail landscape has now evolved into a nationwide success. Each store opening was guided by meticulous market research, geo-intelligence, and a data-led retail strategy, ensuring that every new outlet contributed to long-term value creation.
A cornerstone of this achievement has been Pigeon’s pioneering State Entry Model—a structured, region-wise expansion framework that enabled the brand to build strong local capabilities, ensure consistent customer experience, and capture new markets with confidence.
“This milestone is a testament to our people, our partners, and our purpose,” said Mr Mayank Gupta, Chief Growth Officer, Stovekraft Limited. “We are immensely proud of our teams, grateful to our franchise partners, and thankful to our vendors who have supported us throughout this journey. The tremendous response to our franchise opportunity has reinforced our belief in the strength of the Pigeon brand and its community of entrepreneurs.”
Recognised by several industry honors including The Economic Times Awards, Retailer of the Year, and Retail Excellence Awards, Pigeon’s journey stands as an example of innovation, perseverance, and customer trust.
As the brand sets its next goal of achieving 500 exclusive stores by 2027, Pigeon remains committed to empowering entrepreneurs, creating sustainable business opportunities, and bringing its trusted range of kitchen solutions to every Indian home.
About Franchise Deal
Franchise Deal is the official franchise sourcing partner for Pigeon, playing a vital role in identifying, evaluating, and onboarding qualified franchise partners across India. With deep expertise in franchise development and retail expansion, Franchise Deal has been instrumental in driving Pigeon’s rapid nationwide growth.
For franchise enquiries and more information, please visit:
https://www.franchisedeal.in/business-opportunities/Pigeon
