Agilitas Sports has announced a major win – the acquisition of a long-term exclusive license for the renowned Italian sports brand, Lotto. This partnership with brand owner WHP Global grants Agilitas the rights to design, manufacture, promote, distribute, and even retail Lotto products across India, South Asia, Australia, and South Africa.
The timing couldn’t be better. India’s sports performance and athleisure market is booming, and Agilitas is poised to capitalize on this trend. Their commitment extends beyond just distribution – they plan to build a complete value chain, from manufacturing to retail, ensuring a consistent brand experience.
To drive Lotto’s success in these new markets, Agilitas is assembling a dedicated management team. This team will leverage the combined expertise and resources of both companies to propel Lotto to even greater heights. Additionally, Agilitas’ design and development team in Bangalore boasts experience with established global brands, allowing them to create products that resonate with Indian consumers.
By combining Lotto’s rich 50-year heritage with Agilitas’ comprehensive capabilities in sportswear, this partnership promises to deliver exceptional products and experiences to athletes, sports enthusiasts, and fashion-conscious individuals across multiple countries.
